Aplikato
UX/UI DESIGN
INTRODUCTION
Applying user research to redesign a mobile-first recruiting website
Aplikato is a German recruiting start-up that matches freshly graduated job seekers and companies. The candidates can register on Aplikato's website and create a profile, the start-up searches then open positions that correspond to the seeker's job preferences.
ROLE
Responsible for research, creating development-ready designs, testing
TEAM
Solo designer, 2 developers
TIMEFRAME
April - June 2021
CHALLENGE
Before doing the redesign Aplikato only had 24 registrations and 1 applicant signed a job contract with a company. Several potential causes had been pointed out by the client and some users, such as the length of the registration process. This and other assumptions had to be validated.
GOAL
The project aims to get more registrations and a bigger candidate database.
PROCESS
I started the project with research to understand better the platform and the user needs. Therefore I did user testing with 6 students and a survey about a job search that got responded by 98 people.
PROBLEM
After the research, I pointed out two main problems:
· Long process in filling out information to the profile and salary calculator
· Several users didn’t have a professional impression of the existing platform
· Long process in filling out information to the profile and salary calculator
· Several users didn’t have a professional impression of the existing platform
With that in mind, I built my user personas:
STRATEGY
After pointing out the problems I had two main focuses for the website:
· Make the fill-in process faster and add login with social media platforms
· Give a young but professional look
· Make the fill-in process faster and add login with social media platforms
· Give a young but professional look
FINAL RESULT
Mobile first
As nearly all the visits to Aplikato are done from a mobile device, the new design should be mobile-first.
Social media login
The survey showed that Facebook was with 89% the most used platform where participating persons have an account. Professional social media platforms like LinkedIn (31%) and Xing (29%) are less used. With this information, I used Facebook and LinkedIn as social media platforms to make the registration and login process faster.
Profile overview
Compared to the old profile, the new one has a match section where the user can see his matches and upcoming interviews. Input fields are differently grouped to prevent a user has to fill in the same information several times.
Don’t miss trying out the prototype!
STATUS
The new design is not developed yet. Once done, several KPIs will be evaluated, especially the number of new registrations.
Illustrations: Indian Doodle Illustration Pack
